Property purchase is the start of investment in real estate investment.It is no exaggeration to say that the key to a successful investment in a property you have invested in is to attract tenants.In most cases, you will leave the customer service to a real estate management company, but this time we will introduce how to identify a real estate management company that is strong in customer service.
table of contents
customer service flow
Attracting customers
Broadly approach by posting on your own portal site, flyers and rains
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Customer service
Applicants who see the information come to the store.We will listen to your desired conditions and put out multiple candidates, but if you have strong cooperation with the broker, there are cases where you can recommend the property you are entrusted with.
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preview
We look inside the properties that tenants are interested in.There are not many cases where decisions are made without looking inside, so it is important to get an application.
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Move-in application * Move-in examination
If you like it, you can apply, but there is an entrance examination.We will check whether you are able to pay the rent based on your annual income, joint guarantor, and information about your place of employment.You need to have the ability to identify the contractor because you will have to check if the customer is likely to cause trouble and report it to the owner.There are many companies that claim to be good at attracting customers, but there are cases where they are lax in their checks and put trouble makers in, and there are cases where other tenants are kicked out. Don't.
Outsourcing fee (advertising fee = AD) market price
It is a fee paid by the owner to the management contractor.Since there is no fixed market price for outsourcing fees, it is usually said to be 1 to 23 months of rent, depending on the area and the situation of the property.In a popular area (such as a popular area in the XNUMX wards), if the rent is on par with the market price and the property is in good condition and is likely to be settled soon, even if the service commission (AD) is low, the company will recommend it to prospective tenants. Sho.However, if the condition of the property is not very good and the property is unpopular, it can be said that no matter how much you ask for it, the property with low AD will not be recommended as a contractor.In such a case, it may be necessary to consider raising the AD from the surrounding market.By the way, using AD to make rent free is also useful to impress tenants with a sense of value.From the owner's point of view, it's something you pay for after all, so if it's even a little effective in attracting customers, you may consider it.
Also, although it is off the main line, you should avoid buying a property that is difficult to attract customers in the first place.When buying a property, you must carefully assess its pros and cons.It is essential to be in a good location and to be able to secure tenants stably along popular lines.
It can be said that real estate investment has already started before the purchase.
Brokerage fee
The brokerage fee is paid by the tenant to the real estate company and is not originally an income for the owner.This brokerage fee is distributed between the original broker and the broker, but in many cases 100% is paid to the customer broker.This is because it increases the likelihood that the customer will be more motivated and introduced.The originator's profit is management fee and AD, but if there is no management, some percentage of the brokerage fee may be the profit of the originator.In such a case, it will also lower the motivation of the customer service company, so basically it is better to leave it to the company that the owner asks for management.
Is it a major company or a community-based company?
Major real estate agents have the advantage of being able to respond to any region from a wide network.There are many services that are generous because they are big.On the other hand, they are not as strong in specific areas as community-based real estate agents, so the relationship with the owner may not be that strong.As an advantage of the community-based type, it is often possible to build relationships with local residents who are strong in local advertising.On the other hand, I am not good at dealing with customers outside my area of expertise.
Summary
When it comes to attracting customers, it is best to use a company that thoroughly investigates the surrounding environment of the property and proposes appropriate recruitment conditions.
Also, in the case of a company that only accepts customers, the examination tends to be lax, so it is recommended to use a company that undertakes management in-house.
Real estate investment is also something that can be narrowed down considerably at the time of purchase.It would be nice to have a contractor who will be considerate and considerate from the point of purchase.
At Rich Road Co., Ltd., we will consistently support all aspects of investment real estate, from complete beginners to experienced people, from a wide range of real estate selection, loan consultations, post-purchase management, and renovations.
